I love using Pinterest for business marketing. It is new, rare and unexpected in most cases, especially in the B2B community. In working with clients in every industry, I have seen Pinterest be a powerful marketing platform and a great opportunity for businesses to grow their awareness and visibility without the noise and competition of other social media sites.

Pinterest can help you introduce your brand, service or your business in general to a whole new audience.

Here are just a few of the benefits of using Pinterest:

  • Engaged users
  • Visual link building
  • Increased awareness
  • Local SEO
  • Additional blog traffic
  • New Leads
  • Increased sales

Here are some interesting stats about Pinterest:

  • Pinterest is one of the largest website traffic drivers in the world
  • The popularity of Pinterest spans multiple generations
  • Pinterest is 80% more viral and 3x more effective at generating leads than Twitter


So, here are the top 6 reasons you should start utilizing Pinterest for your business, regardless of what type of business it is:

  1. Pinterest converts more browsers into buyers.

Pinterest reduces the amount of time that a potential customer goes from awareness to discovery to conversion. This makes it easier for them to become a paying client or customer.

The most recent stats show that visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.

    2. Pinterest drives traffic to your website.

Pinterest is an incredibly strong traffic driver. In fact, around 5% of all referral traffic to websites comes from Pinterest, according to Shareaholic research.

That means businesses with click or read-worthy content on Pinterest have a better shot at driving real traffic to their website.

   3. Pinners are open to marketing.

In fact, most pinners are looking for things to buy, learn or do. Over two-thirds of the content that is repinned on Pinterest is pinned from businesses. Pinners are eager to connect with brands. Ahalogy conducted a survey that showed that 83% of pinners would rather connect with their favorite business over a celebrity.

 4. Pinners use Pinterest to research actual purchases before buying.

Finally, the biggest and best reason businesses should be on Pinterest: research has shown that large amounts of Pinners actually use the Pinterest to research purchasing decisions before buying, with many buying something they’ve found on the site.

There you have it. Four main reasons why using Pinterest as part of your business marketing strategy is worth testing out for your business.