Marketing and Public Relations Strategist

Original. Visionary. Inventive. Conscientious.

Healthy Kids Social Media Case Study

5-month campaign

2 platform strategy – Facebook & Twitter

Overview:

Created and executed a focused social media strategy to increase awareness of activities and engagement for Action for Healthy Kids.
These campaigns were focused on increasing awareness of non-profit programs, webinars, fundraising and volunteer opportunities. We also led strategy for their annual Every Kid Healthy Week which partners with schools across the country to promote healthy eating and active lifestyles for students.

Built social media strategy with strategic campaigns to increase awareness and engage audience

Provided weekly content calendars

Managed community management and social networking efforts

Managed #EveryKidHealthy Week social media campaign
Strategy & Tactics:

Create strategic content to increase engagement and communities on Facebook and Twitter
Highlight national and local events, resources, webinars, and volunteer opportunities.

Promote and increase website traffic through content marketing and Facebook advertising campaign

The Results:
Community Growth:

Increased organic Facebook fans to 26,681 Facebook fans (Starting 25,205)

Increased organic Twitter followers 7,207 (Starting 6,783)

Social Campaign :: #EveryKidHealthyWeek campaign

Campaign received 260+ contributors sharing about the campaign

Campaign had a total audience of 1.7 million+ on Facebook and Twitter

Campaign received over 2.6 million+ impressions on Facebook and Twitter

Type Social Media: Facebook and Twitter

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