Marketing and Public Relations Strategist

Original. Visionary. Inventive. Conscientious.

Influencer Marketing Social Media Case Study

2 month local NYC influencer marketing campaign

Overview:

The influencer marketing strategy focused on maximizing brand exposure locally in NYC. This was done by networking with local influencers, introducing them to the service, and encouraging them to share their experience with their social networks.

Strategy & Tactics:

Development of Content Strategy

Community Management, Follower, and Engagement Strategy

Development of Influencer Marketing Program for Local NYC Food Influencers on Instagram

Brand Monitoring

The Results:

Secured 9 NYC food influencers with combined following of 170,000+ Instagram followers

Developed hashtag campaign to promote corporate partnerships to drive interest and engage attendees of event

Type Influencer Marketing

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