Marketing and Public Relations Strategist

Original. Visionary. Inventive. Conscientious.

Social Media Case Study

3-month launch campaign

3 platform strategy – Facebook, Twitter & Instagram

Overview:

Created and executed a social media strategy to promote the launch of Unarthodox, an experimental art studio in New York City. Campaign was targeted on creating awareness to local New York audience through strategic content, social networking, and social media marketing.

Strategy & Tactics:

Build social media communities in anticipation of opening for Unarthodox

Create brand awareness through social media networking with local social media users and influencers

Promote and increase website traffic through content marketing and Facebook advertising campaign

The Results:

Instagram followers increased by 4,633% with a nearly 700 user increase

Doubled Twitter followers with an increase of 140% with over 500 new followers

Doubled Facebook fans with an increase of 115% fans with over 250 new followers

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