Marketing and Public Relations Strategist
Original. Visionary. Inventive. Conscientious.
Social Media Case Study
3-month launch campaign
3 platform strategy – Facebook, Twitter & Instagram
Created and executed a social media strategy to promote the launch of Unarthodox, an experimental art studio in New York City. Campaign was targeted on creating awareness to local New York audience through strategic content, social networking, and social media marketing.
Strategy & Tactics:
Build social media communities in anticipation of opening for Unarthodox
Create brand awareness through social media networking with local social media users and influencers
Promote and increase website traffic through content marketing and Facebook advertising campaign
Instagram followers increased by 4,633% with a nearly 700 user increase
Doubled Twitter followers with an increase of 140% with over 500 new followers
Doubled Facebook fans with an increase of 115% fans with over 250 new followers
Up Next: Influencer Marketing Social Media Case Study